Before you beginHere is a checklist of some important things to think about before you begin producing your first newsletter. - What is your purpose? Know what you want to have happen as a result.
- Who are you talking to (demographics)?
- What are you talking about?
- What type/length of articles?
- Who will write it and edit it?
- What type of image you want to project?
- Who will it go out to and how will it be distributed?
- How many do you need to print?
- How often will it go out? Be sure you're prepared to maintain this frequency on a consistent basis.
- How many pages? This can affect weight, therefore postage costs.
- What kind of paper (color, weight, size, recycled)?
- Where will the graphic elements come from: photos? copyright-free art? an illustrator?
- What is the budget? Remember to include: initial design, writing, editing, production, paper, printing, folding, mailing services, and postage.
- Who is in charge? Management by committee increases project time and costs.
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