Ask yourself these questions to evaluate your newsletter

In this high tech world, newsletters provide an opportunity for a personal touch. Here are some questions to help you evaluate the effectiveness of your newsletter.

• Is it consistent from page to page and from issue to issue?
• Are features easy to find (table of contents, page numbers, consistent placement of regular features)?
• Is there an adequate variety of topic and article lengths? Do front page articles jump inside?
• Are there adequate points of entry for the reader (bullets, drop caps, lists, sidebars, quotes, etc.)?
• Is the quality appropriate to the image you want to project (not too slick/not too grassroots)?
• Is there one dominant visual element on each page? Does everything have a visual connection to something else on the page?
• Does the design adhere to the 5 basic design principles: balance, unity, rhythm or repetition, proportion, and contrast?
• Does it use good typography? (see Common Typographical Mistakes)
• Are headlines easy to read and clearly related to the article? Do they use action words and benefits?

It is a pleasure to work with Sheila. Her creativity has improved the appearance of our company newsletter.

—Tana Gall,
Marketing Director,
Leisure Care

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Last Modified: 12/12/2003 © Newsletters & More