Tips for instant improvementLower the Fog Index (i.e., increase readability) by using shorter sentences and words. Choose periods instead of semicolons, “use” in place of “utilize.” Apply the dollar bill test to assure that no overpowering blocks of body-copy turn off readers. Place a dollar bill anywhere on the page. If it touches only body copy, redesign it. Before writing a story, ask yourself, “Who cares?” Keep in mind that the publication is intended for those receiving it, not those sending it. How wide should a line
of type be?There's a very old rule of thumb that says a line of type should not be any longer than an alphabet and a half in the same point size (font size x 2 or lowercase alphabet x 1.5). A line with 55-60 characters (9-10 words) provides optimum readablity. As line length increases, both paragraph indentations and leading (line spacing) should also increase. In addition, take into consideration the x-height and overall legibility of the typeface, ink color and paper to decide the best line length for your situation. | 
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